“Dreams don’t work unless you do.” - John C. Maxwell
Cheerios - Good Goes Round
To extend Cheerios’ 'Good Goes Round' popular TV spot across social, Storyful reimagined the ad with user-generated content to elevate the idea that Cheerios are an earth grown source of positive energy that set good things in motion - when you eat good food, you feel good, you do good things, and it all comes back round in a virtuous circle.
The UGC activation included a 24-hour YouTube masthead takeover and a series of supporting social videos. In just nine days we generated over 2 million views!
Creative Production Manager at Storyful
